Tired of paying
€8,000
for a €200 watch
with a
famous logo.
ORLIÉR exists for one reason: to prove that the luxury watch industry has been overcharging for decades — and we can do better.
Same standard.
Ten times less.
Every luxury watch you've ever held has a dirty secret: roughly 90% of its retail price is marketing, dealer markup, and brand premium.
We build to the same spec — sapphire, 316L steel, automatic movements, ceramic bezels — and skip the rest. The savings go straight to you.
From zero
to forty-five thousand.
A watchmaker's frustration
After a decade inside a Swiss maison, our founder saw what the markup actually paid for — and it wasn't the watch.
The first 50 pieces
A batch of 50 divers, built to maison spec, sold at cost + 20%. They disappeared in 72 hours.
The workshop opens
We set up a small production line in Besançon. Strict QC, no outsourcing of final assembly.
10,000 watches on wrist
We hit five figures in sales. Still zero ads. Word of mouth, in watch forums and DMs.
The full catalog
Four collections. Configurator. Accessories. Every piece built to the same non-negotiable standard.
45,000 ORLIÉR owners
And counting. No billboards. No ambassadors. Just the watch, doing the talking.
Where it's
actually made.
Besançon, France. Population: 116,000. Home to watchmaking since the 18th century — and to every Orliér ever built.
The receipts.
The watch industry won't
disrupt itself.
That's what we're here for. Ready to wear a watch that's worth what you paid?